1. What are the desired outcomes for Evergreen? What should Evergreen wish to accomplish with its order entry system? How do we know if the order entry system is working well or poorly? How is it doing now?
2. What do the customers want from Evergreen? What type of problems do the existing customers pose for Evergreen? Why?
3. Apply the process for incorporating value through process thinking to this problem. What metrics would you apply to this process? What insights into the process did you obtain?
4. How would you improve the operation of the current order entry process at Evergreen? Be specific. Apply the nine strategies for enhancing value in dealing with this question (e.g., system simplification, system integration, parallel activities).