Question: 1 What are the major problems facing Google in 2009

1. What are the major problems facing Google in 2009?
2. Given the economic environment in 2009 as described in the case, what implications, opportunities and threats does this context pose for Google currently? What about in 2012?
3. Based on the content of the case, what was the primary Strategic Inflection Point for Google? Why did you select this point?
4a. Calculate the key profitability, liquidity, and asset management ratios for Google over the past five-year period and compare them with Yahoo! Based on the financial ratios what advantages does Google have over Yahoo!? What vulnerabilities does Google have versus Yahoo!? What vulnerabilities does Google have versus Yahoo!?
4b. Is Google financially healthy? Why or why not?
5. What were Google’s keys to success?
6. What recommendations would you make to Google? Why?



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  • CreatedJanuary 14, 2015
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