1. What are the most likely market segments for ASIMO? How could Hondo overcome resistance to the idea of a home robot?
2. What concerns might consumers have regarding FRT?
Honda’s ASIMO is a robot. He’s not available for purchase yet, but already people are ready for features like Facial Recognition Technology. FRT can do many things relevant for marketers such as estimate your general physical characteristics and interface with devices using apps like Face deal.