1. What aspects of U.S. and Indian culture may have been causes of Coke’s difficulties in India?
2. How might Coca-Cola have responded differently when this situation first occurred, especially in terms of reacting to negative perceptions among Indians of Coke and other MNCs?
3. If Coca-Cola wants to obtain more of India’s soft drink market, what changes does it need to make?
4. How might companies like Coca-Cola and PepsiCo demonstrate their commitment to working with different cultures and respecting the cultural and natural environments of those societies?

  • CreatedMarch 06, 2015
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