1. What behavior do you think a system such as Market-Based Management might drive?
2. The case describes how a number of senior managers were dismissed after the acquisition. How could employees interpret this? Does this help drive ethical culture?
3. What is more challenging to fix: a knowledge gap or a values gap?
4. What could a hiring manager ask a candidate to determine if there’s a good fit between the values of the organization and the candidate?
5. What do you think are the strongest benefits of this approach?

Integrating an acquired company into an existing organization is one of the most challenging tasks any company faces. Read about the AOL/ Time Warner marriage to learn how a merger or acquisition can go wrong. Read the following to learn about a successful integration. This is a fascinating case of how privately held Koch Industries acquired Georgia-Pacific, a public company, and how Koch immediately took steps to transfer its unique and highly ethical culture to its newest ‘‘family member.’’