1. What cultural challenges are posed by Disneys expansion into Asia? How are these different from those...
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2. How do cultural variables influence the location choice of theme parks around the world?
3. Why was Disney’s Shanghai theme park so controversial? What are the risks and benefits of this project?
4. What location would you recommend for Disney’s next theme park in Asia? Why?
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1 With its large population and relatively low number of theme parks Asia is a tremendously attractive location for Disney Already the company has been successful in Tokyo While its park in Hong Kong ...View the full answer
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Related Book For
International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
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