Question

1. What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe?
2. How do cultural variables influence the location choice of theme parks around the world?
3. Why was Disney’s Shanghai theme park so controversial? What are the risks and benefits of this project?
4. What location would you recommend for Disney’s next theme park in Asia? Why?



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  • CreatedMarch 06, 2015
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