1. What customer loyalty techniques would you recommend to Shepherd? 2. What information would be appropriate to...

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1. What customer loyalty techniques would you recommend to Shepherd?
2. What information would be appropriate to collect about customers in a database?
3. What specific computer-based communication could be used to achieve Shepherd’s goal?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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