1. What distinguishes Graeters Ice Cream from other ice cream makers and makes its products desirable to...
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2. While its ice cream was a success from the start, what innovations has the company made to sustain its competitive advantage?
3. Cite examples of Graeter’s Ice Cream’s supply chain management. Explain how the company uses direct channel and indirect channel distribution.
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1 When ice cream makers entered the grocery store market most competitors built business on volume a...View the full answer
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Related Book For 
Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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