1. What ethical issues is Heather facing in this situation? What possible marketing claims about the company’s relationship with the Amazonian tribe would cross a line into unethical territory? What claims could it make ethically?

2. How could Ma Earth create an ethical climate that would help managers such as Heather ensure that they are behaving ethically?

3. How effectively do you think Ma Earth is practicing corporate social responsibility in this situation? Explain the reason behind your evaluation.