1. What financial risks would Mighty Leaf take by pursuing a supermarket strategy?
2. How could they moderate cash flow problems?

Jill Portman and Gary Shinner associate tea with romance, relaxation, digestion, and profit. When shopping for wedding rings in Chicago in 1990, a jeweler served them an aromatic oolong. After marriage, Portman enjoyed rooibos tea when she was pregnant to help with digestion. Tea was such an integral part of their lives that the pair founded Mighty Leaf Tea in 2000.