Question: 1 What interactions and discussion need to take place among

1. What interactions and discussion need to take place among the marketing, manufacturing, logistics, and finance departments? Explain the logistics department`s role in the introduction of the new product.
2. Why is it necessary for the logistics department to be cognizant of all the details (quality, timing) of the new product introduction? Discuss the issues that might arise (e.g. the drop in demand after the Final Four) and what responsibilities the logistics department would have as a result of these changes.

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  • CreatedAugust 22, 2015
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