1. What is IBMs Smarter Planet business strategy? How does this strategy relate to IBMs mission and...
Question:
1. What is IBM’s “Smarter Planet” business strategy? How does this strategy relate to IBM’s mission and values?
2. Conduct a SWOT analysis for IBM’s Smarter Planet initiative. What are the relevant trends to consider for the next three to five years?
3. How can IBM communicate its strategy to companies, cities, and governments?
4. What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM?
5. How should IBM measure the results of the Smarter Planet strategy?
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1 The main goal of this company is to see the next period of the information technology and the way it is affecting the business and society The imple...View the full answer
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Related Book For 
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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