1. What is it about Monsters brand image that makes it effective? (Hint: What tips does Chapter...
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2. How can good packaging help a product?
3. Why is labeling an important part of the packaging for energy drinks like Monster?
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Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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