1. What is the demographic composition of the sample?
2. How do respondents feel about (1) global warming and (2) gasoline emissions?
3. What type of automobile model is the most desirable to people in the sample? What type is the least desirable?
4. Describe the “traditional” media usage of respondents in the sample.
The media are measured with nominal variables, so use frequencies.
5. Describe the social media usage of the respondents in the sample.
The social media variables are measured with 1= “Never” and 4 = “Four + times a day,” so you must use frequencies to see the distributions.
6. The Global Motors principals believe that the desirability on the part of the American public for each of the automobile models under consideration is the following.
Test these hypotheses with the findings from the survey.

  • CreatedAugust 06, 2015
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