1. What is the product/service offered by 23andMe?
2. What could 23andMe’s new pricing strategy structure suggest about its brand? In other words, what risk(s) did 23andMe take when it cut its price in half?
3. What role does company location likely play in 23andMe’s marketing strategy?
4. List factors to include in a breakeven analysis for 23andMe.Suggest the company’s strategy for achieving a breakeven point.
5. How has 23andMe woven philanthropic attitudes into its business? Name some specific ways in which the company could incorporate philanthropy further into its marketing mix.