1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1. What micro environmental factors have affected Sony's performance since 2000?
2. What macro environmental factors have affected Sony's performance during that period?
3. What stands in the way of Sony's success today?
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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