1. What steps do you recommend a hotel take when dealing with a negative online review? 2....
Question:
2. Do you use online reviews when choosing a hotel or restaurant? Do you tend to write online reviews?
Trip Advisor offers a review system for major travel partners and other travel-related businesses. Its community of travelers influences opinions and behaviors around the world. This case discusses options for handling negative reviews. Most marketers agree that listening and responding is the best strategy.
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1 The case explains that hotels should listen and respond Foll...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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