1. What types of advertising are being used by these insurance companies? Pick two of the insurance companies listed, go online and review their current ad campaign, describe their ads, and then indicate if they are using product, institutional, pioneering, or comparative advertising. Be sure to justify your selection.
2. Many of the ads for insurance referred to in the case are primarily transmitted to the target audience using television as the medium. However, the proliferation of DVRs means that fewer people are actually watching the ads in real time and instead are fast- forwarding through them to get to the show content. With that in mind, what other media do you recommend that these companies use to reach their target audience? That is, how should they integrate the marketing communications?