1. What types of decisions must Chad Thomas make daily for his company’s operations to run effectively? Over the long run?
2. How did sales and marketing affect operations when they began to sell standard pieces to retail outlets?
3. How has the move to producing standard furniture affected the company’s financial structure?
4. What might Chad Thomas have done differently to avoid some of the problems he now faces?

Chad’s creative Concepts designs and manufactures wood furniture. Founded by Chas Thomas on the banks of Lake Erie in Sandusky, Ohio, the company began by producing custom made wooden furniture for vocation cabins located along the coast of Lake Erie and on nearby Kelly’s island and Bass Island. Being an “outdoors” type himself, Thomas originally wanted to bring “a bit of the outdoors “inside.