1 What unmet needs of the consumer contributed to the
1. What unmet needs of the consumer contributed to the success of Urban Decay?
2. Was founding Urban Decay an expected next step after leaving Cisco Systems for Sandy Lerner? Why or why not?
3. What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?
4. Is there a future for Urban Decay?
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