1. Which quality defines the Canada Goose brand - performance or conformance quality? 2. What is Canada...

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1. Which quality defines the Canada Goose brand - performance or conformance quality?
2. What is Canada Goose's primary differentiation? Did the company dilute its primary differentiation by pursuing the fashion segment?
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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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