1. Who are the key players in this industry? 2. If a price war will reduce margins,...

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1. Who are the key players in this industry?
2. If a price war will reduce margins, as the case suggests, why would any company embrace this strategy?
3. On what other strategy elements could the wireless companies compete?
4. What pricing tactics could Verizon use to target consumer customers?
5. What pricing tactics could Verizon use to target business customers?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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