1) Why has eBay succeeded as an online auction marketplace while so many others have failed? 2)...
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2) Evaluate eBay's fee structure. Is it optimal or could it be improved? Why? How?
3) What's next for eBay? How does it continue to grow when it needs both buyers and sellers? Where will this growth come from?
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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