Question

1. Why is it important for an international company to have clear lines of communication between regional managers and manufacturing/distribution? How can this directly impact sales?
2. List the different areas in which Unilever saved money by implementing the changes made by Astute Solutions. As an agent, why do you believe that they had a positive impact?
3. What are the benefits of having all product information visible to all fields of a company in an organized, central location? What are the risks?
4. What can Unilever’s agents do to become more engaged with their customers through social CRM?



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  • CreatedDecember 04, 2014
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