1. Why might customers of big banks be reluctant to move to a credit union? 2. Could...

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1. Why might customers of big banks be reluctant to move to a credit union?

2. Could a publicly owned, for-profit bank that truly espoused a customer-first approach successfully compete against both Alliant and other banks? Why or why not?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:38 AM

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1. Why might customers of big banks be reluctant to move to a credit union? 2. Could...

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1 These customers might have the impression that banks are someh...View the full answer

Business in Action

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