Question: 1 Why was it important for Wyndham to re examine their

1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon it?
2. What do you believe was the turning point for this effort?
3. Why have marketing professionals approached e-mail campaigns differently than other promotional methods?
4. Consider the e-mails that you receive from businesses. Contrast and compare the approach of these businesses versus Wyndham’s approach.


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  • CreatedDecember 04, 2014
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