Question

1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon it?
2. What do you believe was the turning point for this effort?
3. Why have marketing professionals approached e-mail campaigns differently than other promotional methods?
4. Consider the e-mails that you receive from businesses. Contrast and compare the approach of these businesses versus Wyndham’s approach.



$1.99
Sales0
Views65
Comments0
  • CreatedDecember 04, 2014
  • Files Included
Post your question
5000