1. Write a market-oriented mission statement for Dyson. 2. What are Dyson's goals and objectives? 3. Does...

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1. Write a market-oriented mission statement for Dyson.
2. What are Dyson's goals and objectives?
3. Does Dyson have a business portfolio? Explain.
4. Discuss Dyson's marketing mix techniques and how they fit within the context of its
5. Is Dyson a customer-centered company? Explain.
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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