1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in touch with its many customers and to establish a forum to foster a continued dialogue with customers and potential customers. But by the middle of 2009, 1-800 Flowers.com added a shopping tab to its Facebook page that allows visitors to browse and purchase flowers without having to leave the Facebook social networking site. 1-800 Flowers.com believes that embedding an electronic marketing channel on its Facebook page adds value to the customer experience by making it more convenient for customers to buy flowers online. Do you see any possible downside to adding electronic marketing channels to social networking sites? Discuss.
Answer to relevant QuestionsWhat is the difference between a product distribution franchise and a business format franchise? Discuss the rationale for franchising from the franchisor’s and franchisee’s point of view. H&R Block is by far the largest franchisor of tax preparation services with over 4,500 franchisees. Startup costs range from about $35,000 to$100,000 and there is no franchise fee. But the royalty rate on all revenues ...Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products. Automated teller machines (ATMs) and, more recently, online banking, were thought to provide such a valuable service alternative that customers would need far fewer personal banking services with human tellers in traditional ...
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