A 2009 survey by Clemson University researchers examined the ethics concerns of chief executive officers of 300 large- and mid-sized corporations in the United States. Their number one concern was improper accounting practices. Recognizing the importance of ethics in accounting, professional associations for both internal accountants and external auditors place much emphasis on their standards of ethical conduct. Discuss why maintaining a reputation for ethical conduct is important for (1) accountants within an organization, and (2) external auditors. What can accountants do to foster a reputation for high ethical standards and conduct?