a. Are there any differences between the basic functions of marketing research in a domestic environment and
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b. Why is the international research process considered more complicated than the domestic research process?
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a It should be emphasized that the basic functions of marketing research and the various stages the ...View the full answer
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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