“A brand is more than the physical product.” Explain.
Answer to relevant QuestionsSelecting the name for a new product is a critical decision.” What are the essential issues in naming a brand? Conduct some online secondary research to get to the bottom of this issue. s Briefly explain the following creative execution terms: a) testimonial and endorsement b) tagline and slogan What is the difference between product placement and branded content? How will technological advances affect media strategy and media execution in the future?
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