Question: A British hospital chain wishes to make its first entry

A British hospital chain wishes to make its first entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University. After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below:


(a) Which city should Moodie select?
(b) Assume a minimum score of 5 is now required for all factors. Which city should bechosen?


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  • CreatedJuly 23, 2013
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