A college education comes pretty close to a true service. Discuss the four main characteristics of service – intangibility, inseparability, perishability and heterogeneity – as they pertain to a college education
Answer to relevant QuestionsWhat is the core component, the augmented product and the total product sold at your college or university? How does it differ from your institution to others in the area? Set up several selling scenarios for the same product displaying different cues about the value of a product (e.g., where it’s sold, whether it’s on sale), the motivation of the seller, prices of competitive products ...How can Addie Swartz continually develop and promote the brand that has meaningful, values-driven tween girl properties that are also relevant, cool, and realistic? 1. Why do you think a YouTube video worked better than a professionally done infomercial? 2. How were Dr. Bob and Jeffrey able to get so much done for so little money? How could you apply this in starting your own ...Is it ethical to pose as a customer in order to gather data from a competitor? What sort of behaviors do you believe to be ethical and justifiable and which ones cross the line?
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