A college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these courses?
Answer to relevant QuestionsWhat actions involving the four marketing mix elements might be used to reach the target market in question 4?What competencies best describe (a) Your college or university and (b) Your favorite restaurant?Describe the new features you would add to an automobile designed for consumers in the 55_ age group. In what magazines would you advertise to appeal to this target market?Suppose research at Panasonic reveals that prospective buyers are anxious about buying high-definition television sets. What strategies might you recommend to the company to reduce consumer anxiety?Explain what is meant by this statement: “Quotas are a hidden tax on consumers, whereas tariffs are a more obvious one.”
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