Question: A company is drafting an advertising campaign that will involve
A company is drafting an advertising campaign that will involve endorsements by noted athletes. For the campaign to succeed, the endorser must be both highly respected and easily recognized. A random sample of 100 prospective customers is shown photos of various athletes. If the customer recognizes an athlete, then the customer is asked whether he or she respects the athlete. In the case of a top woman golfer, 16 of the 100 respondents recognized her picture and indicated that they also respected her. At the 95% level of confidence, what is the true proportion with which this woman golfer is both recognized and respected?
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