A company that distributes a variety of pet foods is planning their next advertising campaign. Since dif-ferent publications are read by different market segments, they would like to know how pet ownership is distributed across different income segments. The U.S. Census Bureau reports the number of households owning various types of pets. Specifically, they keep track of dogs, cats, birds, and horses.
a) Do you think the income distributions of the households who own these different animals would be roughly the same? Why or why not?
Percent Distribution of Households Owning Pets

b) The table shows the percentages of income levels for each type of animal owned. Are these row percentages, column percentages, or total percentages?
c) Do the data support that the pet food company should not target specific market segments based on household income? Explain.

Transcribed Image Text:

Pets Bird 12.713.9 17.3 20.9 Dog Cat Under $12,500 $12,500 to $24,999 $25,000 to $39,999 $40,000 to $59,999 $60,000 and over 91 197 21.6 21.5 215 21. 17 25.2 23. Horse 9.5 20.3 21.8 23.1 25.4 d 22.3