A company that manufactures toothpaste is studying five different package designs. Assuming that one design is just

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A company that manufactures toothpaste is studying five different package designs. Assuming that one design is just as likely to be selected by a consumer as any other design, what selection probability would you assign to each of the package designs? In an actual experiment, 100 consumers were asked to pick the design they preferred. The following data were obtained. Do the data confirm the belief that one design is just as likely to be selected as another? Explain.
Number of
Design Times Preferred
1 ......... 5
2 ......... 15
3 ......... 30
4 ......... 40
5 ......... 10

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Quantitative Methods for Business

ISBN: 978-0324651751

11th Edition

Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey cam

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