A computer manufacturer is introducing a new product specifically targeted at the home market and wishes to
Question:
Electronics store: 5, 4, 3, 3, 3
Department store: 9, 7, 8, 6, 5
Computer store: 7, 4, 8, 4, 3
a. Test the hypothesis that there is no difference between the means of the retailers (α = .05).
b. Select a multiple comparison test, if necessary, to determine which groups differ in mean sales (α = .05).
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1 Null hypothesis H0 There are no differences among the three sales strategies as represented by sto...View the full answer
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Related Book For
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
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