A consumer is doing some virtual shopping. How might color influence the perceived value of a product

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A consumer is doing some virtual shopping. How might color influence the perceived value of a product viewed on a retail website? Could music also influence the perceived value of the website product?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:22 AM

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A consumer is doing some virtual shopping. How might color influence the perceived value of a product

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The color blue or a cooler color in general is associated with higher product quality tha...View the full answer

CB4

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