Question: A corporation owns a chain of several hundred gasoline stations
A corporation owns a chain of several hundred gasoline stations on the eastern seaboard. The marketing director wants to test a proposed marketing campaign by running ads on some local television stations and determining whether gasoline sales at a sample of the company’s stations increase after the advertising. The following data represent gasoline sales for a day before and a day after the advertising campaign. Use the Wilcoxon matched-pairs signed rank test to determine whether sales increased significantly after the advertising campaign. Let α = .05.Assume the underlying distributions aresymmetrical.
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