A data processing analysis for a research supplier finds that preliminary computer runs of survey results show that consumers love a client’s new product. The employee buys a large block of the client’s stock. Is this ethical?
Answer to relevant QuestionsWhat types of tools does the marketing researcher use more, given the ever increasing internationalization of marketing? Define online sentiment analysis. How can it be helpful in brand management? Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior. Which of the following pieces of information is the least relevant and why? a. Amount of natural light in the store b. The ...Search the Internet and try to find the earliest use of the phrase “big data.” Describe why the term has come to be used. What are five descriptive statistics used to describe the basic properties of variables?
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