Question

A department store is planning its next advertising campaign. Since different publications are read by different market segments, they would like to know if they should be targeting specific age segments. The results of a marketing survey are summarized in the following table by Age and Shopping Frequency at their store.
a) Find the marginal distribution of Shopping Frequency.
b) Find the conditional distribution of Shopping Frequency within each age group.
c) Compare these distributions with a segmented bar graph.
d) Write a brief description of the association between Age and Shopping Frequency among these respondents.
e) Does this prove that customers ages 50 and over are more likely to shop at this department store? Explain.


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  • CreatedMay 13, 2015
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