A distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers, and delivers the blends to a customer’s warehouse within 24 hours of receiving an order. What utilities does this distributor provide?
Answer to relevant QuestionsSuppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm’s wholesalers (who sell to carpet, department, and furniture stores) and selling direct to these stores. ...Discuss the impact of changes in household income on (a) Nonstore retailing (b) The retail mix.The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?Many insurance companies sell health insurance plans to companies. In these companies the employees pick the plan, but the set of offered plans is determined by the company. Recently Blue Cross–Blue Shield, a health ...A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy?
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