A flog is a fake blog a company posts to build buzz around its brand. Is this ethical?
Answer to relevant QuestionsThe sleeper effect implies that perhaps we should not worry too much, about how positively people evaluate a source. Similarly, there is a saying in public relations that “any publicity is good publicity.” Do you agree? Swiss Legend, a watch brand, gets famous people to wear its colorful timepieces. One way it does this is to give away its product at awards shows. Publicists call this common practice “gifting the talent”: Companies ...Observe the process of counter-argumentation by asking a friend to talk aloud while watching a commercial. Ask him to respond to each point in the ad or to write down reactions to the claims made. How much skepticism ...Describe a multi-attribute attitude model, listing its key components. Summarize the buyclass model of purchasing. How do decisions differ within each class?
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