A friend of yours just completed a First Screen analysis for an ecommerce site that she hopes to launch to sell horse riding supplies, including saddles, tack, lead ropes, and feed buckets. She’s disappointed because she rated 10 of the 25 items included in First Screen as having either low or moderate potential. After thinking about this, your friend says to you, “Well that’s that. Good thing I completed a feasibility analysis. I definitely do not want to start the business I was thinking about.” Is your fiend correct in reaching this conclusion? How would you advise her to interpret the results of her First Screen analysis?
Answer to relevant QuestionsWhat is the difference between primary research and secondary research? What target market does Embrace seek to serve and how attractive is that market? Do you think Quirky’s basic business model is sound and fair? If you could suggest any changes, what would they be? Who are “key partners” and why are they important to the success of an entrepreneurial venture? What are the most significant threats to this firm’s currently successful business model?
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