A friend of yours owns a chain of 25 fitness centers in Florida and Georgia. The fitness centers cater primarily to young professionals, ages 21 to 40. Your friend is worried because his centers have declined in terms of overall membership. Your friend told you that he’s interested in pursuing strategic alliances to rev up the growth of his centers but is having trouble thinking about the types of companies he can partner with. Provide your friend some suggestions.
Answer to relevant QuestionsUber’s organic or internal growth to this point in the firm’s life is quite dramatic. The following statement appears in this chapter: “Effective though it can be, there are limits to internal growth.” Given its ...Evaluate how effectively Mint.com prepared for its launch and early growth. What specific steps did the company take to prepare for and stimulate its early growth? Why do you think Curves failed to respond to changing trends? To what degree do you think this single factor contributes to Curves’s recent troubles? Do you think that co-branding will continue to gain momentum, or do you think it is a fad that will wane in terms of its popularity? Explain your answer. What is the purpose of a franchise agreement?
Post your question