A group of psychologists recently argued that we need to revise Maslow’s Hierarchy. They claim we should delete self-actualization and replace it with parenting. They claim too many people see the triangle as aspirational. What do you think – do our motivations to buy, have, and be ultimately come down to survival of our gene pool?
Answer to relevant QuestionsA book bemoans the new wave of consumer-generated content, labeling it “the cult of the amateur.” It compares the social networking phenomenon to the old story about the monkeys: If you put an infinite number of monkeys ...What is role theory, and how does it help us to understand consumer behavior? List three products attributes that consumers can use as product quality signals and provide an example of each. Find examples of electronic recommendation agents on the Web. Evaluate these—are they helpful? What characteristics of the sites you locate are likely to make you buy products you would not have bought on your own? Give one of the scenarios described in the section on biases in decision making to ten to twenty people. How do the results you obtain compare with those reported in the chapter?
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