A Honda automobile dealer was interested in how his sales
A Honda automobile dealer was interested in how his sales staff compared with the salespeople at the Ford dealership across the road. The Honda dealer hired a research organization to investigate. The company selected a group of adults and asked them to shop for (but not to buy) a particular make and model of car-one at the Honda dealer and one at the Ford dealer- and then rate their experiences on the following scale:
(1) the best car-shopping experience I have ever had; (2) a very positive experience; (3) some positive and some negative aspects; (4) a very negative experience; and (5) the worst car-shopping experience I have ever had. The results are shown in Exhibit 9.44. At the 4% significance level, is there any evidence of a difference in the ratings for the two auto dealerships?
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