(a) How should a licensor protect its investment in a foreign country? (b) Is licensing a less...
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(b) Is licensing a less risky approach for the seller than direct foreign investment?
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Related Book For
The Legal and Regulatory Environment of Business
ISBN: 978-0078023859
17th edition
Authors: Marisa Pagnattaro, Daniel Cahoy, Manning Magid, Lee Reed, Pe
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