a. Jingles are a popular creative form in radio advertising. Even so, there may be as many jingles that you don’t want to hear again as there are ones that you do. As a team, identify one jingle that your group really dislikes and another one that you like. Analyze why these jingles either work or don’t work and present your critique to your class.
b. As a team, surf the Web and find one banner ad that you think works to drive click-through and one that doesn’t. Print them out and prepare an analysis that compares the two banner ads and explains why you think one is effective and the other is not. Present your critique to your class.